Focus on the integration of Digital Imaging with a strong foundation in Graphic Design. Encouraged to think progressively though the use of design principles to develop creative solutions for technical application.

Focus on the integration of Digital Imaging with a strong foundation in production management and printing technology.

C101 provides the tools and resources that patients and caregivers need to make sense of the overwhelming information and difficult emotions that accompany a cancer diagnosis. Designed a business card, info card, and post card for a launch of their new online planner.

Jones Lang Lasalle a well known financial services company, needed a layout artist and Indesign expert to work closely with their head graphic designer. I was brought on as a consultant to help streamline the work flow on the project, and check for quality control. The project consisted of an 800 page property portfolio with briefs on the surrounding areas, to allow potential clients to study Jones Lang Lasalle, holdings to either buy or lease in the prime real-estate markets. Properties in the catalog included but were not limited to Columbus Circle, Bryant Park, Time Square, and Rockefeller Center.

Pearson is the world’s leading education company. The company reached out to me to design a series of book covers for their new Texas government course. Every student at Texas public institution of higher education needs to take this course audience profile general education. Instructors really dislike teaching this course. So my roll was to design a text book that had a sophisticated air to it’s cover design that was hip in order to create a more positive feeling about thier book.

Produced e-mails for a variety of tests courses offered by Kaplan Testing. Typography and layout skills and understand line breaks and special placement was essential for HTML coder production. I was to flow in text and add graphics and links to banners, promos and e-blasts.

Prepared files for WAM NET, Updated content of preexisting files as well as add elements of design. Sourced images and updated the look and feel of pieces while upholding the integrity of the design when making changes. Designed collateral materials and charts. Prepared files for print and web. Designed and produced power point presentations. Create Comp & Mock-up for company presentations
Design and production of mechanicals, type changes, final art, and file release.

Updated content of preexisting files as well as add elements of design. Sourced images and updated the look and feel of pieces while upholding the integrity of the design when making changes.

Worked on Promotional and advertising mix on-screen, e-vites, wing banners, name badges, ads, some out door. The spectrum was broad and requires strong type, clean-style. Creative Services Dept. services ad sales, marketing, sport Olympics + corporate. They needed someone who can design in varying styles, so they ask me to come up with 3 ways of executing a piece.

A New York Design form focused on branding and corporate communications design. I was asked to update documents and flow in text for panflets and leaf lets as well as build and design mechanicals.

a restaurant management company located in JFK International Airport For this specific project I was helping out on menu formatting and press clippings as well as working on asset files for the development of a IPad application.

A boutique marketing agency, designed POP/POS and in-aisle
branding and some light digital. built print mechanicals and
preparing files for print. While working with in brand guidlines

Quidsi, Inc., through its subsidiaries, operates as an online
retailer for baby care, health, beauty, and household essentials
in the United States. Worked on and designed asset files for
company website.

C101 provides the tools and resources that patients and caregivers need to make sense of the overwhelming information and difficult emotions that accompany a cancer diagnosis. Designed a business card, info card, and post card for a launch of their new online planner.

Food-trition is a portal focusing on holistic wellness, awareness, and nutritin. The company, customized and personalized consultation on these subjects via, audio podcast, video podcast, and e-mail. Designed the identity, business card, and currently working on the website and development of the HTML/CSS. Coordination of marketing materials for Food-trition holistic dietitian is in progress.

Save Kevin Cooper (Get Involved!), an innocent man on death row, was denied by the Ninth Circuit Court of Appeals on May 11th. His case will next go to the U.S. Supreme Court. We where asked to redesign the website and put forth any ideas that would draw awarness to the case of Kevin Cooper. The development of the logo is in progress. The concept for the logo is was to use a protest line to invoke thoughts of “the voice of the people” a slab type face connotes type writer or investigative news reporting.

Made a series of digital line drawings for a conceptual advertising campaign for a proposal meeting with Cleveland Clinic. The illustrations needed to have a loose and airy quality similar to Henri Matisse’s drawings. The illustrations where to be used in animated flash banners as well as flyers and other printed collateral.

Designed a series of black & white icons for an ethnic product line consisting of leave in conditioners & hair creams for wavy and curly hair. Worked closely with an art director, under extremely tight deadlines to insure the product line went out on time. Several revision where made to refine the feel and style of icons, thought client meeting.

Completed a series of icons in a 3D glossy style with reflection, for a pitch meeting with Comcast. The Icons where to be used on posters, signage, mailers, and other collateral materials. The client gaged the job at to weeks, it was completed in two days. The client was pleasantly surprised.

New York Cool (N.Y. From Every Perspective) approached us with quite a challenge: to redesign an identity for an extremity eclectic and off beat readership. They liked the existing identity, but didn’t feel that it spoke to all of their demographics, particularly the older crowd, so we designed the new brand to have an updated, fun-but-trustworthy look and feel. Designed the identity, business card, and currently working on the website and development of the HTML/CSS. Coordination of marketing materials for New York Cool online magazine is in progress.

Victoria Tolbert (Branding A Movement) The goal of this project was to create a visual presence for a personal trainer. Their intent is to spread awareness about their workout methods. The website for Victoria Tolbert was one of the most challenging projects I’ve worked on. I worked closely with a content strategist & photographer to find the best ways to solve all of the challenges presented by a fitness site. Designed the identity, business card, and currently working on the website and development of the HTML/CSS. Coordination of marketing materials for Victoria Tolbert personal training is in progress.

Restaurant Associates (Delivering Hospitality Excellence To Premier Clients)
is recognized as the nation’s premier hospitality company, based in New York City, it is the world’s leading foodservice organization. I worked with them on a number of project: one such project is this postcard. Responsible for information design, signage, displays, menu boarders, e-mail blasts, flyers, booklets, company identities, icon sets, posters, trade show banners, illustrations, color correcting, brochures, magazines advertisements, and company collateral.

Responsible for photo editing, color correcting, web optimizing, organizing and uploading images for the company website.

Bavarian (Where Design Meets Practicality) is a division of Builders Windows and Doors that specializes in European style windows. Bavarian caters to architects so concept for the brochure was to use schematic drawings that would allude to that. I chose a brownish-crimson color to connote a feeling of gracefulness or royalty. The purpose of this project was to elevate the level of sophistication for retailers in order to attract high end clients. Presented here are the magazine Ad, brochure, and postcard. Responsible for the CSS/HTML and the coordination of the marketing materials for this window retailer that specializes in high end European window styles. Designed the identity, business card, and website.

Builder Windows & Doors (Just Try and Do A Better Job) are a full service company which, in their field, is rare. They wanted their brand to reflect the durability of the doors that they manufacture, and the expertise of the individuals involved in the process. Responsible for the CSS/HTML and the coordination of the marketing materials for this window retailer that specializes in high end European window styles. Designed the identity, business card, and website.

Ulric (Battle and Destruction, Winter, and Wolves) In Nordic mythology Ulric is worshipped as a god of battle and destruction, winter, and wolves, evoking a barbarian predatory god appropriate to the early, savage period. I felt it fitting when designing a logo for a war games park to draw upon my love of Nordic mythology. The logo was to be used in a clothing line as well as the emblem for the park team. Traditional mediums: indian ink, water color, and charcoal was used for the creation of this logo.

City Bagels Deli (The Tastes Of New York) approached us with quite a challenge: to design a light hearted brand that spoke of tradition and quality. They liked the existing brand, but didn’t feel that it spoke to all of their demographics, particularly the older crowd, so we designed the new brand to have an updated, fun-but-trustworthy look and feel. Designed the identity, business card, and currently working on the website and development of the HTML/CSS. Coordination of marketing materials for City Bagels Deli is in progress.

Responsible for illustrations, icon sets, logo designs,
posters, trade show banners, color correcting, brochures, magazines advertisements, books, and page layouts.

Illustratore, Photoshop, Dreamweaver, InDesign, Acrobat Pro, Flash, Fireworks, Adobe Bridge

Mac web development, more productive than caffeine. Styling the Web in style.

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